Director of Marketing

Adrian Steel is committed to providing the best cargo management solutions in North America.
Because of this, we take our customer service to the next level.
Since our beginning in 1953, our Adrian, Michigan, corporate office and manufacturing facility now encompass a 166,900 square ft.
facility.
We have up fitted over one million vehicles and counting! It's a fact that an organized vehicle increases workflow efficiency and reduces inventory damages.
*We are recognized as a National Truck Equipment Association MVP.
We specialize in van storage solutions and accessories for all trades, including HVAC, Plumbing, Electrical, Building, Auto Glass, Painting, Locksmith, Parcel Delivery, and Cable/Satellite contractors to name a few.
We pride ourselves on respect, contribution, stability, and compensation to foster a long-lasting relationship that puts Adrian Steel on the market as an employer of choice.
As a premier employer, our employees are offered a robust benefits package that is constantly benchmarked to ensure we can attract and retain top talent.
We value the dedication and innovation of all employees; we promote daily collaboration to ensure we are providing employees the opportunity to share ideas that will provide the best solutions and products for our customers.
Our goal is to partner with self-motivated and driven individuals and foster a relationship of continuous improvement, while keeping our Mission Statement front and center; “Doing it right the first time, always improving.
” Our organization is currently seeking a Director of Marketing.
A successful candidate will be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Overall: Lead the development of marketing strategies, programs, and policies for Adrian Steel products and services supported by clearly defined objectives Responsible for critical marketing functions, including market research, communications, and product planning Lead the team’s development of an overall digital strategy of the future that maximizes the effectiveness of key digital tools including eCommerce, social media, responsive website w/engagement/SEO, digital advertising, public relations, and website management Responsible for developing budgets, resources, and teams to obtain short- and long-term goals Coordinate with sales and product design/innovation functions to develop marketing strategies for new and existing products/services Lead the review process and recommendations for market research initiatives supporting the product, customer, brand, and corporate identity when needed Lead trade show exhibit management/design and corporate events Responsible for press conferences and releases, press kits and promotional pieces, trade/roadshow sales literature Coordinate event staffing and photography needs Develop company product message Explore opportunities to further grow Adrian Steel's visibility in industry events and conferences Cultivate key industry media contacts to build Adrian Steel’s team as experts in the industry Develop corporation media and public relations guidelines Develop corporate brand and brand awareness Such other roles and responsibilities as are reasonably assigned by the Company Skills / Behaviors required for this role are: Inspirational leader fostering teamwork and accountability Deep knowledge & understanding of fundamental principles of marketing and business Track record of leading business change and growth successfully Success with developing and leading a marketing department Excellent communication skills Education and experience required for this role: Bachelor’s degree in marketing or in a relevant business field; company will consider a combination of education and experience Minimum of 5 years marketing experience Minimum of 3-5 years leadership experience; senior level preferred Extremely proficient in Microsoft Office PCM (Professional Certified Marketer) certification preferred Additional Requirements: Must meet and maintain all requirements to be a “Driver” as defined in Adrian Steel Fleet Corporate Driving Policy Valid driver’s license and acceptable driving record Must be willing to travel Applicants will be expected to present their professional marketing portfolio Benefits Offered: 401K Medical / Health Savings Account Dental Employee Assistance Teladoc Group Life Short / Long Term Disability Health & Wellness Programs Vision Voluntary Benefits include Critical Illness, Accident Insurance, and Hospital Indemnity Paid Time Off Paid Holidays Flexible Schedules We are committed to fostering a safe work environment—one that celebrates diversity, offers equal opportunities and where all employees feel secure, involved, valued, and respected.
We do not tolerate discrimination, unlawful harassment, hate-related behavior, or threats of workplace violence.